Imagine you're on the phone with a kidnapper. Your goal is to get them to release their hostage as soon as possible. It's a life or death situation. If you say one wrong thing, it could quickly escalate and you'll have a disaster on your hands. My guest for this episode is Chris Voss. As an FBI Hostage Negotiator for over 24 years, he's been in that exact situation dozens of times. You don't operate in that kind of high-pressure environment without coming away with powerful insights on human nature…

Do you want to be a better leader? Then it's time you join the theater. My guest for this episode number 170 is Scott Eck, Founder and CEO of Leadership Masters. A company that creates leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm and Lockheed Martin. You may be wondering what theater has to do with leadership. It's all based on an idea called sociodrama, developed by a student of Freud's years ago. By roleplaying key figures in high stakes situations such as the…

It was back in the mid ‘90s where I had first heard of the marketing legend, Jay Abraham. I never would have imagined for my life that I would eventually count Jay as a friend and yet here we are. I’m so grateful that he has joined me on this episode of Get Yourself Optimized. He’s been on Marketing Speak twice. Once where I interviewed him and once where he interviewed me about SEO. Those are definitely great episodes you should definitely check out. Jay is known as the $21.7…

Anytime I can sit down and learn from someone who has built up a business from nothing and then sold it for a number well into the eight figures, I snap up that opportunity. Our guest in this episode number 156 isn’t just successful in business. She’s also a world-changer. I’m so excited to invite on to the show Elisa Camahort Page, known as the Co-Founder and COO of scrappy-startup-turned-global women’s media company, BlogHer Inc. Elisa’s debut book on everyday activism, Road Map for Revolutionaries, is coming out. She also consults…

It’s hard enough to build a business without funding or training. Imagine how much harder it would be if you truly started from nothing and were homeless. Now, go one step further and imagine stepping away from the business that you created in those unlikely circumstances to follow your true passion: creating an innovative nonprofit in the education field. This may sound like something out of a novel, but for today’s guest, it’s his true life story. "Nobody wants to invest in a part-time charity, You have to go all…

Do you treat a rented apartment the same way you would treat your own home? Do you treat a rented car as well as you treat your own car? If you’re like most people, the honest answer is probably “no.” Similarly, most people who figuratively rent their jobs don’t treat them with the same passion or the same investment as they would if they felt they owned their jobs. This doesn’t necessarily mean having financial ownership of the job; emotional ownership is just as important. Tune into this episode with…

"Behind the scenes of every great success story, you will see somebody doing something that is out of the ordinary" Robert G. Allen "The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man,” George Bernard Shaw wrote. Success often requires that you do something unreasonable. You have to make a brazen claim that you’re going to do something out of the ordinary, even when the world pushes back.. Either you’ll fail miserably,…

"Nothing is as powerful as going on TV news, and talk shows, and celebritizing your personal brand." Clint Arthur Would you like to be on TV? If you’re ready to become a celebrity, the next step is to start booking those all-important TV appearances. This is something I learned a few years ago and that I’ve found to have powerful results. Today’s guest, Clint Arthur, is here to talk about how to get on TV and how to make a sizeable income from speaking. He’s the #1 bestselling author of…

"Certain things have more power than others, and that is just part of the journey." Kate Beeders Every single one of us has at least one story that we tell ourselves about money. These stories are often ingrained in us at a young age. We may not even realize what they are or recognize how they impact us today. Money stories can have a significant influence on how we handle money throughout our lives and can even hold us back from achieving financial success. Kate Beeders knows all about negative…

It can be hard to imagine a life in which you’re making money doing something you actually love. Most of us get bogged down by the daily grind of the nine-to-five. You know that you need to follow your passion, but getting started may sound daunting or even impossible. The first step, as you’ll learn today, is to start and develop a side hustle. Nick Loper is an expert at helping people earn money outside of their day job. He’s here today to explore the possibility of starting a side…

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