Steal These Leadership Strategies with Scott Eck

Do you want to be a better leader? Then it’s time you join the theater. My guest for this episode number 170 is Scott Eck, Founder and CEO of Leadership Masters. A company that creates leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm and Lockheed Martin. You may be wondering what theater has to do with leadership. It’s all based on an idea called sociodrama, developed by a student of Freud’s years ago. By roleplaying key figures in high stakes situations such as the British government during World War II or the African National Congress during the trial of Nelson Mandela, Scott is able to completely immerse the students in extraordinary circumstances to help them understand the actions and behaviors of great leaders firsthand. Learning in this way can affect deep personal change and develop leadership and communication skills in a way that’s not possible in more conventional approaches to education.

Scott Eck
“Whenever you raise the status of any individual or group, you raise your own status in the eyes of others.”
Scott Eck

I got to know Scott at one of Doug Allen’s masterminds where we both were speakers. If the name Doug Allen is familiar to you, it may be because he was also a guest on my other podcast, Marketing Speak. I have to say, if you aren’t listening to Marketing Speak, you are missing out on a free university-level education in marketing. It is fantastic and yes, I’m biased. Prepare as Scott reveals some profound insights into behavior change, education and leadership. In the process, I bet you’re going to learn how to facilitate true innovation in your organization.

The Story of Your Blood with Mary Beth Kauffman Mittleman

The food we eat has a profound impact on our bodies at the cellular level. In the long-term, it can even lead to a serious illness and disease. Some of these illnesses may even be caused by the acidity of our highly processed diets. Your blood provides important clues to understanding what’s going on inside your body, specifically through live blood microscopy. My guest for this episode is Mary Beth Kauffman Mittleman. She happens to be an expert in live blood microscopy. Mary Beth has helped thousands reevaluate the way they eat, live and even think through testing, counseling and promoting an alkaline lifestyle. If you think you can be healthier and more vital than you are now, stick around and learn some valuable tips on how to cleanse your cellular environment and rebalance your body.

Mary Beth Kauffman
“You can create one little distinction within your day-to-day life that can impact the quality of your life forever.”
Mary Beth Kauffman

Painful Lessons Growing an 8 Figure Business with Rand Fishkin

Imagine the euphoria of learning that an investor is willing to bet $20 million on your company. Then imagine the stress that sets in after you realized what you’ve just signed up for. After all, that investor is expecting you to quadruple their money. My guest on this episode has been there. He not only lived to tell the tale, but he also wrote a book about it. Rand Fishkin is the author of Lost and Founder, which charts to rise on his multimillion-dollar company Moz and his rocky dealings with venture capitalists along the way. Rand is my co-author on The Art of SEO, which is considered to be the bible on search engine optimization. Back in 2009, that book put me on the map and I’m forever grateful for our collaboration. If you’ve ever considered growing your business or courting investors stick around. You’re about to learn some valuable advice and uncomfortable truths you won’t get from anywhere else.

Rand Fishkin
“Transparency and honesty are more important than preserving the status quo.”
Rand Fishkin

Supercharge Your Memory and Learning with Jonathan Levi

Would you say you have a great memory or just a so-so memory? Would you like to improve it? Everybody could improve their memory and there are some pretty straightforward tools, tips and techniques that will help you to improve your memory. You’re going to learn all about it in this episode number 166 from one of the world’s experts on memory and learning, Jonathan Levi. Jonathan is our guest and he’s the author of the bestselling book, Become a SuperLearner. He’s a serial entrepreneur, published author and lifehacker. He’s one of the top performing instructors on Udemy, which is an online learning platform. He’s hosted the award-winning Becoming SuperHuman Podcast. Jonathan’s media products have been enjoyed by over 150,000 people in 203 countries and territories.

Jonathan Levi
“Your memory palace is a huge part of accelerated learning.”
Jonathan Levi

Breaking The Mentality Of Scarcity with Sharon Lechter

Sharon Lechter
“At the end of the day, you’re either a master of your money or a slave to it.”
Sharon Lechter

Two books have had a profound impact on my life: Rich Dad Poor Dad and Outwitting the Devil. There are more than that, but these two are particularly pertinent to this episode. The authors of these two books, Robert Kiyosaki and Napoleon Hill respectively, have become household names but someone else had a hand in both books and she doesn’t get the limelight. Her name is Sharon Lechter and she’s our guest in this episode number 165. Sharon is an entrepreneur, author, philanthropist, international speaker and licensed CPA. She’s regarded as a global expert on financial literacy. She served as a national spokeswoman and presidential advisor on the topic. She co-authored Rich Dad Poor Dad with Robert Kiyosaki and edited Napoleon Hill’s Outwitting the Devil, which incidentally sat for 70 years without getting published. Both books have been pivotal in my life and you’re about to learn why.

Rapid Transformational Therapy with Marisa Peer

We all like to believe that we are the masters of our own psychology. Oftentimes, that’s the furthest thing from the truth. It’s the bad patterns and habits. It’s the limiting beliefs, it’s the addictions that drive the bus. We want to quit smoking, we want to lose the weight, we want to shed the irrational fears that we have and yet, we can’t. Something’s getting in the way. We’re getting triggered, we’re not believing in ourselves. We’re ending up with chronic illnesses. There is a solution, there is a way to breakthrough and you’re going to learn all about it in this episode number 164. It’s called hypnotherapy. There’s a form in particular that you’re going to learn about called Rapid Transformational Therapy, RTT. It’s my great pleasure to have on the show, Marisa Peer, who is the Creator of RTT. She’s also a world-renowned speaker and a bestselling author. She has nearly three decades of experiences of therapists and she’s been named Best British Therapist by Men’s Health Magazine. Her celebrity clients have included rock stars, CEOs, Olympic athletes, royalty and Oscar-winning actors.

Marisa Peer
“You can’t change what you don’t understand.”
Marisa Peer

Elevate Your Market and Your Marketing with the Legendary Jay Abraham

It was back in the mid ‘90s where I had first heard of the marketing legend, Jay Abraham. I never would have imagined for my life that I would eventually count Jay as a friend and yet here we are. I’m so grateful that he has joined me on this episode of Get Yourself Optimized. He’s been on Marketing Speak twice. Once where I interviewed him and once where he interviewed me about SEO. Those are definitely great episodes you should definitely check out. Jay is known as the $21.7 billion man because that’s how much he has generated for his clients. He is the quintessential marketing guru and a prolific author.

Jay Abraham
“You’re either a multiplier or a diminisher.”
Jay Abraham

He has authored a dozen books including Getting Everything You Can Out of All You’ve Got, The Sticking Point Solution and Recession Proofing Your Business, which had a $1,000 price tag when it first came out. It sold out the printing in two weeks. It was, at the time, one of the most expensive books available. Jay also counsels business gurus like Tony Robbins and Daymond John, the Shark from Shark Tank. Here’s episode number 163 with Jay Abraham.

Evolve Your Style with Fashion Expert Lauren Friedman

It’s been a while since we came out with an episode on style or fashion. It was episode eight a long time ago, that was with Luke Storey. It was an amazing episode. If you haven’t read it, you definitely should go and read it. I don’t think of myself as having a lot of fashion sense. I did not dress well a decade ago. I didn’t know any better. I rely heavily on my wife and also we rely on stylists for things like closet cleanses, outfit combinations, buying new items. A lot of times we’ll buy stuff on our own, but we also will do big buys with our stylist. This topic may seem superficial to some of you. It does feel good to look stylish and to feel you have some competence in this area. It helps in business. It helps if you’re dating. It’s definitely something worth reading.This is episode number 162.

Lauren Friedman
“Defining yourself from the inside out can have a powerful impact on how you see yourself and how the rest of the world sees you.”
Lauren Friedman

Our guest is Lauren Friedman. Lauren is an artist, stylist and the author and illustrator of three books published by Chronicle Books including her book 50 Ways to Wear Accessories. Her first book, 50 Ways to Wear a Scarf, has sold over 200,000 copies and has been translated into multiple languages. She’s the creator of the My Closet in Sketches project and Illustrated Style Blog. Lauren’s work as a professional illustrator has appeared in numerous publications including Lucky Magazine, Travel + Leisure Magazine and The Washington Post. Her books have been sold at MoMA, The National Gallery of Art, Paper Source, Target and retailers across the world. In addition, Lauren acts as an image consultant and personal wardrobe stylist for clients in Washington, DC and Ann Arbor, Michigan.

Identify Your Genius And Leverage It with Mike Zeller

In this episode number 161, you’re going to learn how to identify your genius and leverage it. You’ll also learn how to find or even create a peer group of high performers as well as take your relationships to a whole new level. Our guest is Mike Zeller. He’s a social entrepreneur who started eight different businesses in five different industries producing over $100 million in sales. He’s been featured in the Huffington Post, Business Insider and Entrepreneur. In addition to having his own marketing agency, he mentors and educates other budding entrepreneurs. Tune in for lessons on identifying your strengths and weaknesses, building professional relationships and improving your personal network.

Mike Zeller
“Leverage and maximize your strengths. Manage and minimize your weaknesses.”
Mike Zeller

Elevate Your Energy And Expand Your Consciousness with Dr. John Amaral

Life is all about energy. Life is energy after all. Without energy, you die. The key to vitality is having access to energy. In other words, energy utilization. In this episode number 160, you’re going to learn how to elevate your energy from a true master. Our guest is Dr. John Amaral. He’s a chiropractor, energy healer and educator who works behind the scenes helping celebrities, entrepreneurs, pro athletes and influencers elevate their energy so they feel and perform their best. John has worked with thousands of people from over 50 countries. He is the Founder of Body Centered Leadership.

Dr. John Amaral
“As we’re evolving, we’re growing and we’re experiencing more and more of the fabric of what we’re made of.”
Dr. John Amaral

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